Our Vision
& Mission

Vision

Being a benchmark of distribution excellence by offering compelling products & services.

Mission

Ensuring proficient brand building by respecting brand equity and deploying the most modern marketing processes.

From small beginnings, we became the largest

distributor in Indonesia with deep historical

roots in all cities of the vast territory.

Our History

1968
We planted our roots in Jakarta.
1971
We launched Elizabeth Arden in Indonesia.
1973
Numerous other brands were launched, such as Kenzo, Cartier and Loewe.
Today
Aura Prestige carries more than 40 brands due to robust growth and market expertise.

Regional Coverage of

5
countries in the region

Over

800
retail outlets

Multicultural team of over

1000
employees

Over

100
brands, affiliates & joint ventures

Our Values

Respect

Treating others as we wish to be treated.

Integrity

Showcasing transparent decisions, processes and compliance that coincide with industry standards.

Teamwork & Empowerment

Our company is powered by our employees. We encourage initiative and accountability for every action they do.